Friday, 10 September 2010

John Lewis gets a fashion makeover!

Hey guess what, Dinny Hall is now stocked in a selection of John Lewis stores as well as John Lewis Direct their online shop!  Why John Lewis, you may ask??! Having always got my washing machines and all my tights there. (They really do the best tights). I can't think of a better place to sell my fashionable silver lines and the glamorous Pearly Queen collection too.  When asked the same question, as to why he was now working with John Lewis, the fantastic hat designer, Phillip Treacy said 'well why not!' to an inquisitive member of the fashion press.  And whilst chatting with him over cocktails he said, 'where he comes from John Lewis is actually very posh'!!
Also Dinny Hall is a predominately London based brand and to be in John Lewis is a great oppurtunity to showcase our collections to a greater UK audience.
So last night, we tottered on down to the launch of the new fashion floor at John Lewis Oxford Street and we have to say the store looks amazing. 
Our Glamorous Pearly Queen collection as seen in Vogue back in July.

We enjoyed cocktails and canapes upstairs in the Brasserie and mingled with faces old and new, friends and collegues.  It was great to meet the John Lewis team who we deal with on a daily basis and finally get to put names with faces, from the buying department girlies to the partners on the shop floor.
We then moved down to the jewellery hall along with the likes of Alex Monroe and Laura Bailey to meet and greet with the customers as part of Vogue's Fashions Night Out
The lovely Sarah, the John Lewis visual merchandiser, had given all the jewellery cabinents an Autumn Winter make over and we thought it looked beautiful.  You can admire her handiwork below along with a few snaps of me with the John Lewis team and fellow jewellery designer Alex Monroe.

Me and top jewellery sales staff member

Striking a pose, the John Lewis Buying Director, me, Alex Monroe and top jewellery sales staff member
Pictures taken by Helen Lees at John Lewis
Dinny Hall jewellery beautifully merchandised by Sarah, photos taken by Sarah also.

1 comment:

  1. i love alex monroe jewellery its amazing wish i could afford more !!